Archive for July, 2010
Got a trademark? Go phish.
It turns out that overseas scammers target more than just naive pensioners. They try to hit up businesses, too.
Last November, my friend Lyle suggested that I trademark the name of Nesota LLC’s main product, Blurity. If nothing else, a registered trademark would be a piece of property that could be useful in the event of a sale of the company. I thought it sounded like a good idea, or at least one that wouldn’t hurt, so I put the process in motion. Eight months later, the registration certificate arrived:
It didn’t take long for the sharks to smell blood.
In the span of a few weeks, I received several letters from various European locales, each of which made every attempt to look like official trademark registration forms.
They used mixtures of French and English. They had official-sounding names. They made vague promises of IP protection. And oh yes, they asked for money.
It seems that a bit less than US$3000 was the typical going rate. It was only in the smallest of the small type that the letters fessed up about not being official government agencies. In a strict sense, they were not phishing, since they did not impersonate a legitimate agency. However, in a practical sense, given the unfamiliarity of most Americans with European trademarks, the letters were effectively pretending to be the actual registrar, OHIM.
Nesota LLC is small enough that the thought of dropping a couple grand on a European trademark is a complete non-starter, but I have to imagine that slightly larger companies could be duped. Maybe an innocent admin would see the official-looking bill and think that she’s just doing her job by paying it. Empirically, there must be some suckers out there, because there are several groups sending out these Who’s-Who-type propositions.
If you’re in the position of acquiring trademarks, be vigilant. Cutting checks based on uncertainty is a quick way to financial ruin.


