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	<title>Northstartup &#187; photography</title>
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	<link>http://www.nesota.com/blog</link>
	<description>Entrepreneurship in the North Star State</description>
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		<title>Announcing: Blurity! (version, err&#8230; what letter comes before &#8220;alpha&#8221;?)</title>
		<link>http://www.nesota.com/blog/archives/57</link>
		<comments>http://www.nesota.com/blog/archives/57#comments</comments>
		<pubDate>Sat, 31 Oct 2009 01:47:10 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blur]]></category>
		<category><![CDATA[blurity]]></category>
		<category><![CDATA[deblur]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[motion blur]]></category>
		<category><![CDATA[out of focus]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[sharpen]]></category>

		<guid isPermaLink="false">http://www.nesota.com/blog/?p=57</guid>
		<description><![CDATA[Today marks a step forward for consumer photography.  Precious memories will no longer be forever corrupted by unsightly blurs.  Camera focus will no longer be critical.  Camera movement? Had been detrimental &#8212; not anymore.  The game has changed.

Blurity! is here.  Image processing technology once limited to academics and scientists has been brought to the masses.
Have [...]]]></description>
			<content:encoded><![CDATA[<p>Today marks a step forward for consumer photography.  Precious memories will no longer be forever corrupted by unsightly blurs.  Camera focus will no longer be critical.  Camera movement? Had been detrimental &#8212; not anymore.  The game has changed.</p>
<p><a href="http://www.blurity.com/"><img class="aligncenter" title="Blurity!" src="http://www.blurity.com/images/blurity-logo-v2-300px.png" alt="" width="300" height="149" /></a></p>
<p><a href="http://www.blurity.com/">Blurity!</a> is here.  Image processing technology once limited to academics and scientists has been brought to the masses.</p>
<p>Have a blurry photo?  Upload it, select the spot that should have been clear, and let the service do the rest.</p>
<p>Ok, enough of the marketing talk.</p>
<p>Here&#8217;s the deal: I&#8217;m launching <a href="http://www.blurity.com/">Blurity!</a> today, very quietly.  The site is super-ugly, the image processing is slow, and the underlying processing algorithms could use a serious boost in quality.  Lots of bugs too, I&#8217;m sure.  In short, it&#8217;s a very early prototype.</p>
<p><img class="aligncenter" title="No blur allowed." src="http://www.blurity.com/images/noblur.png" alt="" width="202" height="203" /></p>
<p>Why release now instead of holding out for a more refined product?  Simple: release early, release often.  I&#8217;m pretty sure that most of what I have in place will end up changing, so it doesn&#8217;t make a lot of sense putting the polish on something that is in such severe flux.  In addition, people seem more amenable to providing useful feedback on something that doesn&#8217;t appear to be finished.</p>
<p>So there it is.  Give it a try.  I&#8217;d love to hear what&#8217;s good and what&#8217;s bad, what you like and what you don&#8217;t like, what&#8217;s clear and what&#8217;s ambiguous.  If you find it useful, so much the better!  If not, give it a few releases and watch the quality improve.</p>
<p>Tell me what you think, either in the comments or by email (jeff.keacher(at)nesota(dot)com), and leave a way to get in contact with you, and I&#8217;ll send you a coupon code for a free image processing credit.</p>
<p>Blur is dead!</p>
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		<title>The Idea(s)</title>
		<link>http://www.nesota.com/blog/archives/23</link>
		<comments>http://www.nesota.com/blog/archives/23#comments</comments>
		<pubDate>Fri, 14 Aug 2009 03:25:29 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[blurry]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.nesota.com/blog/?p=23</guid>
		<description><![CDATA[It is a common belief in Silicon Valley that ideas are worth very little.  Instead, execution is the key to success.  Consider the famous Edison quotation:
&#8220;Genius is 1% inspiration and 99% perspiration.&#8221;
So it went with Nesota.   I considered many ideas, including:

Group travel planning/coordination service, born out of my own frustration
Consumer-grade thermal imaging camera, prompted by [...]]]></description>
			<content:encoded><![CDATA[<p>It is a common belief in Silicon Valley that ideas are worth very little.  Instead, execution is the key to success.  Consider the famous Edison quotation:</p>
<p style="text-align: center;"><em>&#8220;Genius is 1% inspiration and 99% perspiration.&#8221;</em></p>
<p style="text-align: left;">So it went with Nesota.   I considered many ideas, including:</p>
<ul>
<li>Group travel planning/coordination service, born out of my own frustration</li>
<li>Consumer-grade thermal imaging camera, prompted by stories of volunteer firefighters borrowing the departments&#8217; thermal cameras for use as hunting aids</li>
<li>Group gift service, where money for a gift from a group could be collected and the gift selected</li>
<li>Coaching hub, where students could find coaches, coaches could find students, and payment could be exchanged in a formal manner (&#8221;YouCoach.Me&#8221;)</li>
<li>Broad automotive enthusiast site, in the style of BonnevilleClub.com (my successful niche site for Pontiac Bonneville owners, now sold)</li>
<li>Photography TV channel or show, showing how to achieve various ends through technique (kind of like Good Eats meets The Shot)</li>
<li>Service for pestering people to stop procrastinating and start working, targeted at entrepreneurs who can&#8217;t seem to get their projects going</li>
</ul>
<p>In the months and years since my initial thoughts, some of these have come to be (for example, <a href="http://www.stickk.com/">StickK</a> partially fulfills the nagging-service use case), and others remain frustratingly absent (like the consumer-grade thermal camera, though it seems to be a ripe opportunity for <a href="http://www.redshiftsystems.com/">Redshift Systems</a>).  Part of the challenge in selecting an idea is having the perseverance to stick with a single idea instead of running off with the idea-of-the-week, each of which is &#8220;surely easier&#8221; and &#8220;certainly more profitable&#8221; than the original idea under development.</p>
<p>After a bunch of false starts (anybody want to buy the domain YouCoach.Me?), I settled on a computational photography idea that grew out of a discussion with a good friend.  What, specifically?  Well, if a photographer or the camera makes a mistake with the exposure setting, the white balance, or the framing, all of those problems can be corrected rather simply in post-production.  However, if a focusing error is made, the photographer has few good options.  Sure, he can hit the picture with &#8220;unsharp mask&#8221; and its brethren, but those filters serve only to increase the acutance of the image.  They don&#8217;t fix the underlying focus problem.  What to do?</p>
<p>It turns out that there&#8217;s a better way.  A way that&#8217;s been used to a limited extent in astronomy and microscopy for years.  A way that presents an exceptionally difficult technical challenge to the implementer.  A way that&#8217;s ripe for commercialization.</p>
<p>Imagine: if your camera produces a blurry photo because of a focusing error or camera movement, this technique can recover the latent sharp image and save the day.  Such is the beauty of the current idea.</p>
<p>The challenge now is the implementation.</p>
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